Literature review on comparative analysis of amul dairy

Usages[ edit ] Strategy consultants occasionally use Porter's five forces framework when making a qualitative evaluation of a firm 's strategic position. However, for most consultants, the framework is only a starting point. They might use value chain or another type of analysis in conjunction. According to Porter, the five forces framework should be used at the line-of-business industry level; it is not designed to be used at the industry group or industry sector level.

Literature review on comparative analysis of amul dairy

New international players such as Anchor, Fonteero, Compina, Landolakes, etc are expected to enter the Indian marker very soon either directly or through joint ventures.

The change in retail formats and opening of big retail malls like Reliance, Bharains wall mart, Trinetra etc has started the concept of store branding. Kerala Market Coming to Kerala Milma stalls enjoys a near monopoly in the organized milk marketing.

However there are brands of packaged milk being sold in Kerala. Most of the private brands of milk are bringing milk from other states and sell it in Kerala. The objective of Milma is to provide an assured market for the milk produced by the rural milk producers and at the same time provide wholesome, clean and nutritious milk and milk product to the urban consumers fully eliminating the middlemen in the dairy sector, thereby providing maximum returns to its farmers.

For the rural community of the country comprising of villages and over 90 lakh Dairy farmers, milk has become a commodity that has helped them to build a new life and provide stable income. Milma believes in developing rural village community which only helps to develop a strong nation.

In its endeavor to meet the ever increasing consumer demand, Milma strives to provide quality products at competitive price and at the same time ensures better remuneration to the dairy farmers of the state.

Literature review on comparative analysis of amul dairy

Though there are large number of brands the share of each of these brands are too small. Altogether these private brands sell around three lakhs liters of milk per day. In the dairy product category all the multinational brands are available. The total estimated milk consumption in the state is around 85 lakh liters per day.

The organized sector caters to approximately 13 lakh liters per day. The remaining is completely under un-organized sector especially house-hold sales, own consumptions, sale by cycle vendors etc. It is a well knows source of milk in Kerala state and enjoys a monopoly status in the state especially in Trivandrum.

Marketing has its own origins in the fact that humans are creatures of needs and wants.

Amul - Evolution of Marketing Strategy|Marketing|Case Study|Case Studies

Since may products can satisfy a given need, product choice is guided by the concept of values, cost and satisfaction. A thorough study of consumers and non-consumers of Milma reveals that people today are selective in their attitudes towards the purchasing of even basic necessities.

The high literacy rate has made the majority of the consumers aware both the good and bad effects of each and every product.

But now situation has changed and every people irrespective of their income include milk in their daily diet. As the consumption increased, people begun to think about the quality, availability, type of packaging etc of the milk they consumed.

Now the situation is such that there is a tough competition in the milk industry, so a study will throw light in to the various aspects of consumer behavior towards milk and milk market and also describe various features of milk market.Analysis Of Amul –Anand Milk Union Limited7”, Ahmedabad, in February , have conducted a comparative study and analysis of firms financial leverage, operating leverage and combined leverage has been done of five years i.e.

from to A total of eight barriers have been identified through literature review and the opinions of an expert team consisting of managerial and technical experts from dairy industry and academics. From the comparative analysis between the created yogurts and those distributed commercially is established that the use of honey up to 5% and pollen up to % im-proved organoleptic and physico-chemical properties of the fi nal product.

The results of these analyzes are confi rmed by . Literature Review of Consumer Research, Publications, and Marketing Communications Related To Pasture-Raised Animal Products and Production Systems.

Maintenance Cost: A comparative analysis of season wise per day maintenance cost for buffaloes and cows are presented in Table 1. A perusal of the table revealed that the overall average per day net maintenance cost per milch animal was found to be higher for .

The dissemination, utilisation and practicality of Elsenburg: Dairy Unit research for dairy producing farmers appeared unsuitable for these farmers Based on the secondary data provided by Elsenburg: Dairy Unit to the evaluation team (more.

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