Close Osim International Ltd. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better. The profile contains critical company information including: Company history-Progression of key events associated with the company.
It seeks to study the company in detail with regards to its operations in Singapore and China. The outline of this case study includes the strategic analysis, objectives, implementation and evaluation and management of the business strategies.
Further, it includes the observation and identification of past and current trends of the company and on the other hand predictions and assumptions of future prospects are analysed.
They have managed to sustain the competitive environment with international management, customer relations, brand name, internal strategies and adaption to the different environments.
OSIM has established a niche in developing and selling healthy products. Furthermore, it would be interesting to see how well the company has overcome the difficulties and how well it is going to use the strategic management tools.
Therefore, this has made OSIM interesting for a case study analysis. Strategic Analysis External analysis General environment The economic environment of Singapore is a highly developed and a free market economy.
The economy depends on imports particularly in the consumer electronics Find the Data, Therefore higher manufacturing costs for OSIM are inevitable. In terms of the socio-cultural aspect of Singapore, OSIM needs to consider the tastes, preferences and lifestyle of the people.
Opportunities and Threats OSIM is a strong organization; it means they occupy many opportunities in the market itself. The opportunities include market expansion and targeting low-income groups. OSIM would likely benefit from growing affluence and urbanization in China.
However, OSIM also has many threats. The decrease in economic growth will make power of purchase goes down.
Foreign exchange risks also affect the profit of company because sales are mainly denominated in the respective local currencies in which the sales arise. In failure to do so, the company will suffer unexpected losses and disruption OCBC, There are high levels of substitutes for these products.
The cost of transferring to other major health and lifestyle firm is relatively low. There are number of players in the global market which makes the substitution level high.
The healthcare products have a continuous change and a need for adaption. The customers are aware of the OSIM-like products offered by other firms.
Therefore the bargaining power of customers is relatively high. This industry has a stiff and aggressive competition, as there are competitors such as OTO, Ogawa and Panasonic.
Customers are range from young working adults to elderly. Hence the degree of interconnectedness is moderately complex environment with different culture in many countries OSIM, In summary, strengths of OSIM are large network of outlets featuring diverse range of products across different geographical markets, proven track record of established brand and strong alliances with developers OCBC, In the next years, the profit of company depends on economic conditions and changes in consumer taste.
On the other hand, threats of OSIM in the future could be pressure of other brands products with cheap price and strong competition. Internal analysis The core competencies of OSIM are continuous product innovation keeping up with the technology, more points of sale networks which deliver a different shopping experience for customers.
Although there are similar products in the market, OSIM constantly comes up with differentiated products which allows them have above-average returns Refer to Appendix 2. However, there are also many factors that could affect the profitability. The standard of living is increasing, so people demand for higher quality of products and more health conscious.
Therefore, consumers are more careful in selection. In addition, change in taste also affects the number of healthcare products purchased Refer to Appendix 2.
The largest opportunities of OSIM in the future are building brand in a sincere effort towards value and quality in products and services, and strive to consistently fulfil and deliver these attributes that come with company brand to their customers.Executive Summary This paper provides a strategic management study in case of OSIM international ltd.
It seeks to study the company in detail with regards to its operations in Singapore and China. The origins of OSIM International Ltd business began in November when Dr Ron Sim Chye Hock commenced his sole proprietor business of retailing an array of household goods such as knives, knife-sharpeners and mobile drying rods under R.
Sim Trading Co and it . This paper provides a strategic management study in case of OSIM international ltd. It seeks to study the company in detail with regards to its operations in Singapore and China. The outline of this case study includes the strategic analysis, objectives, implementation and evaluation and management of the business strategies.
A critical analysis of the [ ]. Under such a context, this report offers some insights on how businesses and foreign brands can establish their presence in the South Korean market by conducting a case study on the marketing strategies used by OSIM International Ltd ("OSIM"), a highly recognised Singapore-based company and a leading global brand for home healthcare .
This paper provides a strategic management study in case of OSIM international ltd. It seeks to study the company in detail with regards to its operations in Singapore and China.
The outline of this case study includes the strategic analysis, objectives, implementation and evaluation and management of the business strategies. A critical .
Description: Osim International Ltd. (O23) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the companyâ€™s businesses and operations.
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